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The final episode presents viewers with new material and topics not covered in the full-length documentary. It critically examines the portrayal of Estonia's forest policy in the media over the years, emphasizing these portrayals against the backdrop of the increasingly urgent climate crisis. The episode discusses controlled communication and reputation management, which the forestry industry has consistently implemented in shaping policy. Media and communication specialists, as well as the Estonian University of Life Sciences, contribute their perspectives.

Director: Martti Helde

Keywords: journalism | honesty | communication | kommunikatsiooniprobleemid | kuvand | views of nature | maine | image-building | hiking trails | forest | View all »